https://www.trysailstrategies.com/home daily 1.0 2020-09-02 https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1599079718408-34V78H3UK8J3V0YBYV6N/trysail-definition-01.jpg Home https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1597958442791-PL6I2MNJNR5NJPM7M4TJ/census+copy.jpg Home https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1593989871574-ZJVI6JGP7BGQ45NUFLQ4/nafsce.jpg Home https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1593989844632-PYV3FZ1C0ULOFYKV5146/lmwf.jpg Home https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1593989819149-40EEJT264FVZSCRGDSYK/cea.jpg Home https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1595620492642-W24EDEYRX0B0Q3962WUI/ahi.jpg Home https://www.trysailstrategies.com/contact daily 0.75 2020-07-02 https://www.trysailstrategies.com/about daily 0.75 2022-04-21 https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1595619892492-OKS2TOEPIY9G6P80GLQ1/Adam+Croglia+portrait.jpg About - Adam Croglia Managing Director Adam is an award-winning issue advocacy, crisis communications and public affairs leader. In his decade of public affairs experience, gained from working in the most intimate of American media markets to informing vast international audiences, he has served a breadth of clients locally and globally. He finds creative solutions to complicated situations to help organizations manage their reputations. From long-term issues management and public affairs campaign strategy to acute crisis support and media/crisis training, he provides comprehensive communications services to influence and transform organizational reputations and audience opinions. Adam worked in the Middle East during the Arab Spring as a crisis and media adviser to the government of Bahrain. He served as a counselor to the Department of Veterans Affairs during a nationwide tech transformation of veterans’ care. He was a senior director at a leading Washington public affairs firm where he developed winning strategies to build and maintain corporate reputations, insulate organizations from complex crises, and advance federal and state-level public policy. Most recently, he led the public affairs, crisis and reputation management practice at a national advertising and public relations agency. Adam is an engaged community member and is the current vice chair of the International Institute of Buffalo, serves on the board of CMH Counseling and is a Say Yes Buffalo mentor to a wonderful young man named Christian. Adam returned to his hometown of Buffalo, N.Y. in 2017 after nearly a decade of working in Washington, D.C. He is a graduate of Hobart College and holds master’s degrees in public relations and international relations from the Newhouse and Maxwell Schools of Syracuse University. https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1597958516566-CKJJ3XIW8JQ3YADETJO9/census+copy.jpg About https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1594262332113-4DIZ8DHN0PVZEG9JINGF/nafsce.jpg About https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1594262331542-H9O63K7Q3PV6E28VPKLS/cea.jpg About https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1595620107648-D426RAPR6HLLSUO8RPE8/ahi.jpg About https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/3531a552-29ad-4577-b947-696ef63529d8/Trysail_Clients_0000_EG.jpg About https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/e67b0153-3542-491d-a986-d9902a5e07e4/Trysail_Clients_0001_vm.jpg About https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/bde085b2-2a9d-4b84-a957-632a9a40bfd8/Trysail_Clients_0002_ukb.jpg About https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/5215cfbb-a0aa-4195-bf2f-cc340f316c72/Trysail_Clients_0003_UB.jpg About https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/cb741500-0be7-4d4f-8356-0c41a710799e/Trysail_Clients_0004_LM.jpg About https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/bb6c5b73-90c4-450c-8dc7-700e85bd0571/Trysail_Clients_0005_ecc.jpg About https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/0c2a3bce-f2df-4f8c-b9ac-d1f7d2834e55/Trysail_Clients_0006_Community+Dev+Fund.jpg About https://www.trysailstrategies.com/crisis-management daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1582848185563-ED3C7GHQOZEP41NX1C0Z/image-asset.jpeg Crisis Management - Beat up in the press? We’ll clean up the mess. We help our clients make opportunities out of crises by showing courage, honesty and leadership, by fixing what went wrong, and by telling all the stakeholders that matter – in the right way, to ensure the best positioning of the organization. When Tylenol pulled its drug off Chicago shelves in the ‘80s, it put consumer health before profits, a step that bought the brand decades of trust, goodwill and financial success – and a chapter in every PR 101 handbook. We are called upon regularly by CEOs, boards of directors and legal counsels to advise on crisis and high-stakes public relations. We touchdown to help identify reputational and political risk exposures. We work to understand what went wrong and how to fix it. And then we craft the right message to share with stakeholders to maintain confidence and reputational positioning. We want you back to business as usual, as fast as possible. If you’re not sure if you’re in crisis mode and you’re wondering if your stakeholders will care, chances are: you are, they do and you’re about to lose reputational value, consumer confidence and customers if you don’t have a plan. https://www.trysailstrategies.com/issue-advocacy daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1582848783990-NL8LRII8HKXC12QGVDWG/image-asset.jpeg Issue Advocacy - Answering the “who” and “how” to move the needle. Working alongside the lawyers and lobbyists, we help create a surround sound of support or opposition in the public and media domain. More often than not, we’re working to humanize a policy and affect public opinion. We turn matters of public policy into stories real people can understand and get behind. Mobilizing grassroots advocates to sign a petition or share their stories, placing opinion pieces in newspapers in key districts, influencing public opinion through video storytelling and digital advertising: that’s how you win. https://www.trysailstrategies.com/reputation-management daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1582909107350-8WR6JHEZI9URM3IHOUOD/group-of-people-reading-book-sitting-on-chair-711009.jpg Reputation Management - Controlling the conversation that’s happening about you. Reputation is one of the most valuable and fragile assets of an organization. We help position organizations to put themselves on the right side of opinion while being true to mission, vision and values. We help create messages and engagement strategies with key stakeholders, regulators and media that shape opinions, gain allies and unlikely bedfellows – and ultimately elevate reputation. Layer on the enhanced risk of anyone posting something negative about your brand on social media or worse, documentation of something you wished no one had recorded, and the value of a strong reputation becomes clear. https://www.trysailstrategies.com/executive-communication daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/5e42c93bf8a20466df75627e/1582909658498-NVHRDI0CM0AGQ8D1VTJG/image-asset.jpeg Executive Communications - Want to be a thought leader? More often than not, a visible executive and the entity are one in the same in the eyes of the public. Your CEO’s reputation matters. What he or she stands for and says publically is a powerful motivator and force multiplier. How she or he engages the local community builds that executive’s brand both internally and to external influencers and decision makers. Moreover, in today’s world of political and social wokeness, employees expect more and more from employers. On topics of #MeToo, systemic racism and deeply polarized American politics, it is often demanded that executives stand up and speak out. We coalesce programs and initiatives into mission drivers that help business leaders build a brand that their employees and constituents alike will be proud of.